Complan

Complan is a £9m adult neutraceutical brand aimed primarily at the elderly who can struggle to injest sufficient calories nutrients and . Stocked largely by chemists, the product was looking old and dated and needed a refresh that maintained the perception of quality nutrition while making  it fresher and relevant.

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During the work we also identified that there was a significantly larger market for the brand in the £52m 'enteral feed' market and we developed ready to drink variants and obtained a licence to supply the NHS to grow the brand significantly in a creative new way.