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FEMALE Founders

Female founders are building companies inside a system that was not built for them. You’re expected to outperform while being underestimated, to pitch harder for less capital, to appear confident without being “too much,” and to carry the invisible labour no one else sees. 

 

You are playing the same game as male founders, but with different rules, different scrutiny, and different penalties for mistakes. And you’re doing it anyway.

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What This Looks Like​

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  • Bias-resistant pitch narrative: Turning traction, insight, and lived experience into a compelling, defensible investment story.

  • Strategic clarity: A roadmap aligned to your ambitions, capacity, and the signals investors need to see next.

  • Leadership expansion: Coaching that aligns identity with impact, allowing you to lead without contortion.

  • Operational ease: Streamlined systems, boundaries, and processes that reduce burnout and cognitive load.

  • Commercial power: Pricing, positioning, and customer strategy that build sustainable, defensible growth.

  • Investor preparedness: Converting fear, frustration, and fatigue into precision, conviction, and momentum.​​

'' Female founders rise through a system that misreads them AND build companies that rewrite the rules''

Friendship

What Female Founders Need Most

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  • A narrative that neutralises bias and amplifies credibility

  • Investor-facing clarity that pre-empts the “pattern-matching” problem

  • Support that understands context, not clichés

  • Business architecture that reduces emotional and administrative overload

  • Strategic sparring that strengthens conviction

  • A growth plan calibrated for the reality of funding gaps

TESTIMONIALS

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''The wealth of experience Helena had to offer was clear to see. She facilitated a session for us that fundamentally changed the way I approached the business. Enormously grateful'' 

Richard, MD Quick Brown Fox PR

" The support from our mentor Helena has been amazing in helping us develop our business plan.It was an amazing process.

Will, MD, West Pier Rum

" Helena helped me find much needed clarity within myself regarding my forward path with my career in the Navy and my coaching aspirations. The day after our first session I was so energised I recorded and released my first coaching video on YouTube after more than four years of procrastination. I could tell how invested in me and my success she was.

Alex, Naval Officer

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