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SeRIES A Founders

You’ve proven product-market fit enough to raise, but now the expectation flips. Investors want scale, the team wants clarity, customers want consistency, and you’re still holding the entire organism together with founder force. The business is suddenly bigger than the systems holding it up. Growth is now mandatory, not optional.

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This stage is chaotic, exhilarating, exposing, and transformative. You’re no longer proving the idea; you’re proving the organisation. Founders at this stage don’t need more hustle, they need architecture, alignment, leverage, and leadership.​

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What This Looks Like

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  • Scale-Ready Strategy: Clear priorities, focus, and sequencing to hit the next set of milestones.

  • Operational Structure: Roles, responsibilities, decision rights, rhythms, and dashboards that stop the founder becoming the bottleneck.

  • Commercial Maturity: Pricing, positioning, sales playbooks, customer journeys, and retention models that make growth predictable.

  • Team Alignment: Culture, communication, and performance expectations that prevent drift.

  • Founder Evolution: Coaching on stepping from operator to CEO without losing the soul of the business.

  • Series B Narrative: The story, numbers, and proof points that show clear understanding of the growth levers.​​​

''i help Series A founders transform a scrappy, successful startup into a scalable, investable organisation with the systems, leadership, and commercial clarity needed for the next stage of growth.”

Casual Conversation Pair

What Series A Founders Need Most

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  • A scalable operating model

  • Clear commercial engines with understood levers

  • Evolving leadership identity as the company outgrows founder-centric control

  • Strong middle-management behaviours and accountability

  • Sharper strategic narrative for the next round

  • Clarity on “what NOT to do” to avoid bloat, distraction, and burn

TESTIMONIALS

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''The wealth of experience Helena had to offer was clear to see. She facilitated a session for us that fundamentally changed the way I approached the business. Enormously grateful'' 

Richard, MD Quick Brown Fox PR

" The support from our mentor Helena has been amazing in helping us develop our business plan.It was an amazing process.

Will, MD, West Pier Rum

" Helena helped me find much needed clarity within myself regarding my forward path with my career in the Navy and my coaching aspirations. The day after our first session I was so energised I recorded and released my first coaching video on YouTube after more than four years of procrastination. I could tell how invested in me and my success she was.

Alex, Naval Officer

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