Farley's

Farley's Rusks are one of the UKs most well known and loved baby brands.

I worked with them to help position the brand under a new approach of 'in harmony with nature' fcuing on the scientific breakthrough of Long Chain Polyunsaturated fat inclusion (found naturallyin breastmilk) and other biomimicry innovations to bring the produst as close to breast milk as possible.

I also worked to restage the cereal brand under the Heinz brand positioning by 'brand blending' across Heinx strength on ingredient integrity and sourcing and Farley's softness, retaining everyone's favourite bear.