Je Joue

The brief for Je Joue was to create a premium sex tech brand in a market that was traditionally cheap and nasty, coupling leading edge electronics with a premium brand positioning of 'iphone meets Tiffany'.

Delivering software, firmware and hardware we created the first ever sex toy that could learn what each woman loved and provide personalised pleasure and sold it in to top end retailers including Harvey Nicholls and Selfridges, with PR coverage in top end press like Wallpaper and GQ.

The brief also included raising £1.5m in Angel Investment as the female project lead.

JeJoue is now in distribution in over 50 countries worldwide and is a global leader in the premium sex toy sector with branding that has endured the test of time.