Kraft Heinz

I worked with Kraft Heinz on four major projects

1. Developing a range of organic babyfoods to position Heinz with a clear value proposition in this non traditional segment for them without undermining their 'non organic' babyfood range

2. Relaunching their traditional jarred babyfood range under a new proposition of 'mums own recipes' created by mums themselves and launched live with mums at the Good Housekeeing institute

3. Restaging their neutraceutical brand Complan away from the retail sector and into the prescribable NHS sector of enteral feeds, enabling brand growth and aquisition by Danone

4. Sensitively working to rebrand the much loved 'Farley's' brand to the 'Heinz' brand