GSK

GSK was looking for ways to ensure Ribena stayed relevant and addressed issues around sugar content and tooth decay.

I worked with them on the launch of sparkling Ribena and lunch pack Ribena with significantly lower sugar content. We also restaged ready to drink carton pack sizes in line with RDAs and with more affordable price points.

By combining healthier products with a relaunch of the well recognised billboard and ad campaign we grew category share of volume and value whilst making products healthier for consumers.