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Writer's pictureHelena Jevons

Milton Erickson and his contribution to coaching through hypnotic language

Milton Erickson, born in 1901, was a renowned psychiatrist and psychologist who made significant contributions to the fields of hypnosis, psychotherapy, and coaching. He is widely regarded as one of the most influential figures in these domains. Milton Erickson overcame immense personal challenges throughout his life. At the age of 17, he contracted polio, which left him partially paralyzed and confined to a wheelchair. Despite this adversity, he developed remarkable resilience and determination, ultimately leading him to become a trailblazer in the realm of human change and transformation.


Erickson revolutionized the field of hypnosis with his innovative approaches. He believed in harnessing the power of the unconscious mind, utilizing indirect suggestions, and tailoring language to suit the individual's unique model of the world. His hypnotic language techniques were marked by storytelling, metaphors, ambiguity, and embedded commands. Erickson's hypnotic style was known for empowering clients, facilitating self-discovery, and promoting autonomy.

Erickson's legacy extends beyond hypnosis and into coaching. Many of his principles and techniques have been integrated into coaching practices worldwide. His emphasis on personalized approaches, utilization of individual resources, and belief in the uniqueness of each person's experience has greatly influenced the coaching profession.


Coaches draw inspiration from Erickson's use of metaphor, storytelling, and language patterns to facilitate change and growth. They employ his techniques to guide clients in accessing their own inner resources, reframing limiting beliefs, and creating new possibilities. Erickson's approach promotes client empowerment, self-directed change, and the facilitation of transformative experiences. Moreover, Erickson's legacy in coaching encompasses his emphasis on flexibility and responsiveness. Coaches strive to adapt their coaching style and interventions to meet the unique needs of each client, just as Erickson did in his therapeutic work. His teachings remind coaches to be versatile, creative, and adaptable in their approaches to maximize client progress.


Erickson's legacy continues to inspire coaches worldwide, guiding them to facilitate powerful transformations and empower individuals on their journeys of personal and professional growth.Milton Erickson employed several key techniques in his approaches. Here are some of the main techniques, along with examples to help illustrate their application:

  1. Utilization: Erickson believed in utilizing everything about a client, including their behaviours, beliefs, and even resistance, as a valuable resource. He would observe and incorporate their unique characteristics into the therapeutic process. For example, if a client had a habit of fidgeting during sessions, Erickson might utilize this behaviour by incorporating it into an indirect suggestion. He might say, "As you continue to fidget and move around, you may find your mind becoming more open to new possibilities."

  2. Metaphor and Storytelling: Erickson was a master storyteller and often used metaphors to communicate with the unconscious mind. He would craft engaging narratives that contained embedded suggestions and lessons. For instance, when working with a client struggling with self-confidence, he might share a story about a small bird learning to fly against all odds, subtly implying the client's ability to overcome their own challenges.

  3. Ambiguity and Double Binds: Erickson frequently employed ambiguous language and double binds to bypass the client's critical conscious mind and access their unconscious resources. A double bind presents a person with two options, both of which lead to a desired outcome. For example, Erickson might say, "Would you prefer to feel relaxed right away, or would you like to notice a gradual sense of calm washing over you?"

  4. Embedded Commands: Erickson skillfully embedded commands within his language to guide clients towards specific outcomes. These commands were disguised within sentences, often utilizing tonal emphasis or subtle pauses. For instance, he might say, "As you listen to the sound of my voice, you can begin to feel more and more confident in your abilities."

  5. Pacing and Leading: Erickson employed pacing and leading techniques to establish rapport with clients and gradually guide them towards change. He would initially match the client's behaviours, beliefs, and communication styles (pacing), and then introduce subtle shifts to lead them towards new perspectives or behaviours. For example, if a client spoke slowly and softly, Erickson would initially match their pace and tone before gradually increasing his energy and speed to lead them towards a more active state.

  6. Strategic Prescriptions: Erickson would often prescribe specific tasks or activities for clients to engage in outside of therapy sessions. These strategic prescriptions were designed to interrupt old patterns, facilitate new experiences, and promote personal growth. For instance, he might suggest that a client struggling with social anxiety attend a social event and observe their own reactions without judgment.

These techniques, along with Erickson's unique ability to adapt and personalize his approach to each individual, formed the foundation of his therapeutic method. Through utilization, metaphor, ambiguity, embedded commands, pacing and leading, and strategic prescriptions, Erickson facilitated profound transformations in his clients, unlocking their inner resources and guiding them towards positive change.

Erickson did not base his techniques on formal research studies, but drew insights from a wide range of sources, including anthropology, linguistics, and other fields. He studied and observed various cultural and linguistic patterns, as well as nonverbal communication, to develop his understanding of effective communication and influence.

It is worth mentioning that since Erickson's time, there have been studies conducted on specific aspects of his approach, such as the effectiveness of metaphorical storytelling, indirect suggestions, and hypnosis in therapeutic settings. These studies have provided empirical support for the efficacy of certain techniques aligned with Erickson's principles.

Erickson's contributions to the field of hypnosis and psychotherapy were shaped by his immense clinical experience and his innate ability to observe, adapt, and learn from the diverse range of individuals he encountered throughout his career. His approach emphasized the importance of flexibility, creativity, and responsiveness in therapeutic interactions, allowing him to develop a highly effective hypnotic language model that could be applied to a wide variety of clients and situations.


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