Aflatoun

I worked with Aflatoun to rebrand and launch their programme of child financial and social education globally after 10 pilot projects were successfully completed.

Working alongside McKinsey and Amsterdam-based agency and regional partners in these countries we moved away from the colder blue and white branding to a colourful palette, and developed the 'flame' character into a toolkit that children could use across the world having clarified the core essence of  Aflatoun as 'fanning the future's flames'.

The flame even became the inspiration for the Aflatoun Song which has now been recorded by children in more than 50 countries.    

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